Privacy Policy

This Privacy Policy explains how Gerhart Realty Group ("we," "us," or "our") collects, uses, and shares information when you visit gerhartrealtygroup.com and its related subdomains, including insights.gerhartrealtygroup.com and go.gerhartrealtygroup.com (together, the "Site"), or when you contact us or use our forms and listing-search tools. By using the Site, you agree to the practices described here.

Information We Collect

Information you give us

When you submit a form, request a market report, book a consultation, or otherwise contact us, we may collect your name, email address, phone number, and details about your real estate goals — such as the neighborhoods you're interested in, your buying or selling timeline, property preferences, and any message you choose to send.

Information collected automatically

Like most websites, we automatically collect certain technical and usage information, including your IP address, browser type, device information, pages viewed, the searches and listings you interact with on our IDX/listing search, and the dates and times of your visits. This is gathered through cookies and similar technologies described below.

How We Use Your Information

• To respond to your inquiries and provide real estate services you request;
• To send you listings, market reports, neighborhood updates, and other information relevant to your goals;
• To follow up with you by phone, text, or email about your interest in buying or selling;
• To operate, maintain, personalize, and improve the Site and our marketing;
• To comply with legal obligations and protect our rights and the rights of others.

Text Messaging (SMS)

If you provide your phone number and consent to receive text messages, we may send you SMS messages related to your real estate inquiry, including listing updates, appointment reminders, and follow-up. Message and data rates may apply, and message frequency varies. Consent to receive marketing texts is not a condition of any purchase or service. You can opt out at any time by replying STOP, and reply HELP for assistance. Mobile opt-in information and consent are not shared with third parties for their own marketing purposes.

Email Communications

If you opt in to receive newsletters or marketing emails, you can unsubscribe at any time using the link in any email or by contacting us directly. We will still send you transactional or service-related messages where appropriate.

Cookies and Tracking Technologies

We and our service providers use cookies, pixels, and similar technologies to operate the Site, remember your preferences, measure performance, and understand how visitors use the Site. You can control cookies through your browser settings; disabling them may affect how parts of the Site function.

How We Share Information

We do not sell your personal information for money. We may share information in the following ways:

• Service providers: with vendors who help us run our business — for example, our CRM and website platform, listing/IDX provider, email and SMS providers, and analytics tools — who are permitted to use the information only to provide services to us;
• Real estate transactions: with our sponsoring broker and, as needed, with parties involved in a transaction you ask us to help with (such as lenders, title companies, or cooperating agents);
• Legal and safety: when required by law, regulation, or legal process, or to protect the rights, property, or safety of our clients, our business, or others;
• Business transfers: in connection with a merger, acquisition, or sale of assets.

Third-Party Sites and Listing Data

The Site links to and integrates third-party services, including our IDX/MLS listing search at gerhartrealty.com/listing and booking and mapping tools. Those services have their own privacy practices, and we are not responsible for their content or policies. We encourage you to review the privacy policies of any third-party service you use.

Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Data Retention

We keep personal information for as long as needed to provide our services, maintain our client relationships, and meet legal, accounting, or reporting requirements, after which we take steps to delete or de-identify it.

Your Privacy Rights

Depending on where you live, you may have rights regarding your personal data — including the right to access, correct, or delete it, to obtain a copy, and to opt out of certain processing such as targeted advertising. Texas residents have rights under the Texas Data Privacy and Security Act. To exercise any available right, contact us using the details below, and we will respond as required by applicable law. We will not discriminate against you for exercising your rights.

Children's Privacy

The Site is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us so we can remove it.

Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is no common industry standard for responding to these signals, the Site does not currently respond to them.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Your continued use of the Site after changes take effect means you accept the updated policy.

Contact Us

If you have questions about this Privacy Policy or your information, contact:

Gerhart Realty Group
Shanna Gerhart, REALTOR®
Phone: 972-467-9919
Email: [email protected]
1638 Brighton Blvd, Celina TX 75009